In episode 55 of the Online Creator Podcast, host Kim interviews Samantha Mabe, the creative director and designer of Lemon and the Sea. We discuss the significance of website design for conversion and achieving business goals. Samantha shares insights on her journey, from starting her business in 2015 to leveraging her voice to build her brand.
Your website looks done but won’t launch? Learn why websites stall after design is complete and the exact steps to finish yours today.

After the work is done and the pages are live, a quieter shift follows. This is where design begins to breathe, clarity turns into confidence, and momentum takes shape behind the scenes.

Rhythm is what makes design and business move with ease. Discover how consistency, structure, and simplicity can create creative momentum and brand confidence.

This week, clarity showed up in small ways. A refined layout, a pause in the right place, a headline rewritten to breathe. A reminder that good design doesn’t shout; it teaches through ease and intention.

Website Design Momentum There’s something about this time of year that invites both reflection and quiet action. Maybe it’s the shift in light, or the way the calendar naturally creates a pause before the rush of a new year. In my studio, I’ve been thinking deeply about what strategic website planning really means, especially for […]

The Strategic Advantage That Beats AI Everytime There’s a moment that happens at every artisan market. You’re walking past dozens of booths filled with beautiful handmade goods, and then you stop. Your hand reaches for that piece of pottery that fits just right in your palm, or that charm necklace that somehow captures exactly who […]
