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Online Creator Podcast with Dr. Lindsay Padilla

Create Audio Assets To Better Your Business with Dr. Lindsay Padilla

Online Creator Podcast | Episode 003

In this episode of the Online Creator Podcast, Kim talks with Dr. Lindsey Padila, the CEO and co-founder of Hello Audio. Hello Audio software takes your content and creates private audio feeds to make learning on the go so much more accessible.  

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Online Creator Podcast with Dr. Lindsay Padilla
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Transcripts:

Create Audio Assets That Better Your Business With Dr. Lindsay Padilla

[00:00:00] Here’s what I do know. I do believe that. We are going to see like an audio internet that doesn’t exist right now. And it’s not just podcasting, it’s like the internet turns into audio. Mm-hmm. , it’s just gonna be, How does that happen? And like when and like what apps and like what, like what does that look like?

because audio has not done everything that it can possibly do. And so I think we’re like just at the beginning, so like I do believe that’s like audio will be more ubiquitous, like it we’re, you know, the headphone thing, all of that. The immersiveness of audio I think is where the world’s going.

​[00:01:00] Dr. Lindsey Padea is the CEO and co-founder of Hello Audio. She is an ex community college professor who accidentally started a business while on her tenure track. Hello Audio Software, takes your content and creates private audio feeds to make learning on the go. So [00:02:00] much more accessible. Lindsay challenges online industry norms of unfinished courses and un consumed content with her product.

All of her business ideas were born

out of her tenure track years teaching adults online at a community college. The ridiculous amount of learning she’s done in all things education and the years spent growing her course creation. Online. I’m so excited for you to listen in on the conversation today with Lindsay talking all things audio with my favorite hosting platform.

Hello Audio. Let’s get into the conversation. Okay.

Hi Lindsay. Thank you so much for joining me today. I’m so excited to jump into this conversation because like I am sure if I’m like all about audio. I can’t even imagine the excitement that we’re gonna have talking about it today here. So,

I’m excited. Thanks for having.

yeah, for sure. So I’m just gonna dive right in with the first question.

Um, how, how have you leveraged your voice, to help build your business and brand?[00:03:00] From where you are, from where you were and where you are.

Yeah. Um, so podcasting, if I go back, uh, it was one of the most consistent things I ever did in my business, um, as a content creator. So, When my prior company before, um, Hello Audio, which which totally led to the creation of Hello Audio was in that company, was, um, a company called Wealthy Teachers, where I basically helped, uh, online entrepreneurs become better teachers.

And then I also started to attract a bunch of teachers who wanted to get into, you know, starting their own businesses. And so I had a podcast that was called, Well at the, the first iteration was called Academics Mean Business. I actually interviewed other professors and people in the education space who.

Kind of set out and either started a side hustle or left teaching entirely. Started that for my own healing, I’m sure of just, I felt very, like I was the only person who would do something like this. Like who am I to leave education and teaching and all that. And so I started this interview [00:04:00] series. Um, Really just to, I think, process my own identity stuff is what I think actually ended up happening.

And so, yeah, I ran that, um, for about a year and a half. And that was, yeah, like I said, the most consistent thing I was able to do in my business. Posting on social, posting on Instagram, you know, running a Facebook group. Those were all like things I did in my business, but it wasn’t the thing I showed up for every single week.

And what was cool is that I was able to create a lot of content from that. And so I was able to build like repurposing strategies and stuff like that. So, My voice, you know, is always something. I think growing up, um, I was told by teachers, you know, I talk too much or like, I was too loud. That’s also a thing I get told a lot.

So I think it is really interesting like having grown up like that, having. Like, enjoyed that part of my business when I had it, that here I am running a company called Hello Audio now. So I think voice and speaking and um, standing up for things you believe in, that kind of thing, um, has always been an [00:05:00] undercurrent in my life.

And then, um, so yeah, it is really cool now to run a company that gets to literally host other people to do the very same thing. So very full circle. A question I’ve never been asked before, now that I think about it, that that’s a cool way to start talking. Yeah.

Yeah, I, You know what, I, I think it’s interesting too that you said, um, you were always told that you were too loud. Cuz I think for some of us, we feel like we’re too quiet. So I think no matter if you’re too loud or too quiet, your voice matters and your story needs to be heard. So, I love, I love that.

Um, so again, like you already kind of touched on this, what you like most about audio. Um, is there any anything else that you can elaborate with that? Like did it open up any opportunity when you started using your voice? Um, you know, any connections, um, um, you know, ways to really market your business?

Like what did you see start?

Yeah. Okay, cool. Yeah, so the, the repurposing thing was huge, I think of like, I created that like [00:06:00] anchor piece of content and then I was able to make small content from that. And I literally, once I built out the process and system, I literally just had to show up to the call. And then like we had team members that were able to do other things.

Um, so that’s like the first thing. But then other things, yeah, these relationships and connections. What, what’s interesting. You know, it wasn’t a podcast where I was interviewing, um, I don’t know, like big industry names or leaders or something like that, where that was happening. But it was really cool to like keep that thread in connection to educators because, uh, it’s just something that. Is still a part of my identity. I don’t think, I mean, I’m not a professor anymore, but like, I can’t not, I mean, that was a big part of my life of, you know, my 40 years on this planet. A big chunk of it was spent in the education system, and so that feels a lot like home. And so I think for me, like I said, it, it allowed me to kind of heal in public and then, I would run.

I actually ran into [00:07:00] a local adjunct in San Diego who said, I think she found me online and was like, we found out, we lived around each other and she taught at the school like right across the street from where I lived. And we met up once and she’s just like, I can’t tell you how much I recommend this podcast to other adjuncts, because that’s a whole, that’s a whole other conversation we could talk about.

College professors not getting paid enough money and like what they’re doing and teaching and like I talked a lot about that on the, on the podcast, so, Uh, just even connecting with my audience and realizing the impact I had on them. That’s the interesting thing about podcasting is it feels very, it feels cool when we get to hang out, right?

Me and you get to sit and like, sound like we’re in a coffee shop together and people are overhearing that conversation. But then when you hit publish, you know, It just like go, right, we’re pub, we are publishing, or sorry, we’re recording this earlier. And then it publishes later. And then there’s these people that we don’t really know who’s listening.

we’re hoping someone’s listening. So it is really cool when you get to meet somebody who [00:08:00] is impacted and that they’re sharing your content because you know it was having an impact on them. So I think that helped me. Just from a, like, why the heck am I doing this standpoint? Which is huge in business because, you know, without fail, you know, it’s a very up and down roller coaster.

Um, so that was big because, and to, to kind of get into the, like, why audio is so important is like, it is very intimate. And, and that’s what that this woman said. She’s like, It’s, she, we, we were sat at a real coffee shop and she goes, I’ve been listening to you for like a year. It feels like we’ve already had this conversation and I’ve never met you before.

And that’s trippy, right? Because there’s something really powerful that happens when you have noise canceling headphones on, you’ve like picked a podcast to listen to or some sort of piece of content to listen to. Not watch, but listen. It’s like between your ears, like you’re pretty focused. Um, You’re, you might be doing something else, but the, but that’s not, that doesn’t mean that you’re not focused, right?

And [00:09:00] so there’s this intimacy level. It feels like you’re very, like over the shoulder of somebody. It’s a lot more casual. I think with video, not only is there just a lot happening and a lot to process visually. I think, I think we present differently as humans on video, right? Like, uh, like very well usually put together and like lashes and like makeup and, you know, outfit and hair.

So then the person watching you is like, Oh, this person’s really put together and like, this is very like, um, produced, right? Not that podcast aren’t produced, but like it’s a little more like extra. And so when there’s something just very natural and intimate and like everything washed away where it’s literally just your.

That I think draws people closer versus pushes us apart where like, man, her skin looks so good, I could never get on video. Or like, how does she curl a hair like that? All these other distractions were audio, It’s like literally just the words I’m saying that matters to you and may and the tone, but that really, [00:10:00] um, uh, I would say like breaks down walls between people.

Do you think it’s hard for people in like, cuz you’re um, you know, you come from the education background, so like courses,

like, I guess what I’m trying to say is, do you think it’s hard for other industries online to see the benefit of bringing audio into their world? Because it’s so much more than, Um, cuz I always like talk about what I do as creating audio assets.

Mmm.

Far, It’s more than just a podcast, right? Like is is, do you have a hard time like talking to other industries about bringing it in or when you do you think when you start like, you know, scratching the surface of how they use it, they’re like, Oh my god, this is

amazing.

Yeah. It’s so funny cuz the co-founders of Hello Audio have been talking recently. As you head into the new year, where are we taking this? Like where is the world going? Like how do we skate to the puck , so to speak, of like, [00:11:00] what is gonna be the future of audio? And I still think we’re trying to figure it out, right?

Clubhouse came out, we’re like, Is this it? Is it social audio? Maybe like, I don’t think it’s like going away, but there we still haven’t had the thing that we’re like, Oh, this is it. , and I think there’s layers here. I think there’s, it’s, there is some education because we have to unlearn that audio doesn’t equal podcasts.

And this, we’ve struggled with this as a company to, you know, talk to, Oh, we, we do audio and it like ends up in your podcast player. So like, are you a podcast host? And it’s like, well, yeah, we’re a podcast host now that we’ve picked that. The, um, world we’re playing in. We get put in with all the other podcast hosts and it’s like, Oh, but we’re different cuz we serve creators and we believe you can put any content in a podcast app.

And it’s like, Oh, okay. Like, I don’t have to have a show. So we’re trying to sh like teach people that. And so there is this weird thing where podcasting came first. And [00:12:00] that’s what audio means to people. So then when you try to say there’s such thing as audio marketing or um, you know, that kind of thing, audio marketing people are like, Oh, like podcast ads.

And it’s like kinda , right? So we’re doing our best we can. And what I’m trying to say is, you know, there is a lot of education around this and I think when people get it, they get it right. Like you, like, you’re like, I totally understand what Hello Audio is. I totally understand the purpose of it and the problem it solves.

Um, but it’s one of those problems that people don’t know that they have. They think like, Oh, videos are fine. And then I’m like, Are they? Like and then you say, Look at your own experience in a course. Look at your own experience around watching video content. How does it make you feel? How engaged are you?

Right? And now compare that with when you listen to a podcast and then people are like, Oh, I have my like one to two hours. I listen to audio, and I’m like, Yeah. What if that was like [00:13:00] course content that you paid for instead of the daily or something. And then it’s like, Oh. And so we have to do a job. This is new.

This is a new way of thinking about a very old medium. Um, Gary Vee talks about this like that there’s, you know, there’s only like a few ways to like communicate and they go in and out of style and we’re like heavily in the video right now for good reason. It’s very entertaining. Um, and, and we learn a lot from it.

Um, but there also can be, an over, like a, like too much, right? And I think the pandemic showed us like screen time and that kind of thing. And so I think we are at this special moment where it’s like, what if we scaled back a little bit or we intentionally separate the video from, you know, the audio.

And I think that is what is starting to happen. So now how do we, you know, connect with folks and show them that there’s a, um, there’s an opportunity here for, for audio to grow and become more than just podcasts. And I think. The cool [00:14:00] thing about podcasts, which is kind of how we opened, is like, yeah, we don’t have to have our hair done and our makeup done and it doesn’t have to be super overproduced.

But now what’s happening is that the more podcasts out there, the more you do have to be kind of produced to like make it in podcasting. And that’s where I’m just like, Oh yeah, like so podcasting start to go that way. It’s not the hobbyist in the closet as much as it used to be. Spotify’s now paying millions and millions of dollars for people to launch shows.

So, What does that mean for the little guy who wants to start a podcast? It does make it seem a little bit harder, and so I guess Hello Audio is like, Hey, you know, you can put anything in a podcast. It’s, it’s just a medium. It’s, it doesn’t have to be a show, and I think that starts to make people go, Oh, like audio is for everybody, not just for the, the show, the host kind of thing.

Absolutely. And I always, I love that you, um, you know, kind of dip your toe into the water of audio . With like a private audio feed too, right? Can we give like people an concrete example of [00:15:00] how you can use, Cause I know you guys have the, Audio Course Accelerator coming soon, and so like, let’s use that as like a primary example of how you can use audio as an option or an audio only version of a course that you’ve created or want to create.

Because I have had that conversation with a lot of people and a lot of other online entrepreneurs. Everybody is busy. So like everybody’s busy and are you going to invest in a course that you can only like get through if you’re sitting and watching? Because I am such a multitasker like many others, and I, I wanna invest in the, uh, information because it’s valuable, but like, I want to be able to be doing things like going for a walk while I’m listening.

So how, how, how do you help those people that are course developers understand what the opportunities are?

Mm.

Okay. So there’s two things here. I’m actually enrolled in a course right now, and it’s not gonna lie, not the most entertaining topic. It’s like metrics for SaaS companies, and it’s like a weakness I feel as a CEO of Hello Audio, and [00:16:00] I’m like, Okay, they talk about these numbers. I need them for potential investors and all of that.

So I’m in this course and it’s taught like a semester, which I haven’t been in, in a while. So it’s got two weeks, It’s got two, um, meetings a week. He teaches it live. The video recordings go into Kajabi. I can wa he wants us to watch the content before we show up to the call. So this is totally like how I used to teach online really.

And I went to the first call and I was like, Whew. Me. Like, and, and I was like, I’m gonna show up to this, right? I paid $1,500 for it. And I showed up on the first call and I was like, Man, this is PowerPoint. The guy’s in like a Patagonia vest. Like, like it’s as you’re imagining, right? I was like, I can do this.

We’re talking SAS metrics. Here’s where it lost me. Uh, they’re talking b2b, like enterprise stuff. And I was like, This is not me. So I’m tuning out. What am I doing? I’m sitting at my desk, what am I doing? I’m answering emails. What am I doing? I’m not listening. Now, [00:17:00] does he have them in private podcasts? No.

Do I? Every time I take a course online, wanna message them and be like, I’m a CEO of this platform to sell it to you, but please do this. Not for me, but for everyone else. Yes. And can I rip the audio myself and do it? Yes. Which is totally Derek’s gonna do. Okay. all that to be said, if I was on a walk.

And listening to that content, what does distraction look like? It does not look like Lindsay’s checking her emails. Like I literally dedicated that, that moment, that time to like be with that content. Right. And I think that’s the difference. Like it’s funny, you’ll like see online cuz I ta so you alluded to this earlier, like I taught how do people, how to teach courses better, right?

And there’s always this stuff of like, oh, make the, make the videos five minutes. Right. That’s because you’re already battling against the desktop, like notifications when you sit at the desktop, it’s like, oh shit, I have all this work to do. [00:18:00] This Slack channel. Even if you turn all of that off, how do you feel when you sit at your desk?

You are doing work and like you can’t help but allow that to-do list to creep in. Even if everything’s off. It’s, you’re in a spot where that’s where you answer emails, that’s where you write, you know, a newsletter. So, to make that also your course space is, is hard. It is very difficult. And I would say 99% of us are not like paying attention on a Zoom call where you’re teaching are not paying attention on a recording where you’re watching.

And so if we know this and we like recognize that that’s true. If you offer something as audio only, you’re basically saying, Hey, guess what? You don’t have to sit at your computer. Like, how valuable is that? So, um, we just heard a quote. Um, I listened to a podcast with the, head of product at Spotify and he said, he kind of talked about the future of audio and, and stuff like that, and he said a line where he said, It’s not that audio is less [00:19:00] valuable, it’s undervalued, and that’s exactly what it is.

Because once you position it as look at, look at what I’m allowing you to be able to do. I don’t care how much the production of your video costs, like, would I pay $1,500 for a course that didn’t have video because it had the content that I needed. Yeah, I think so. I think it would have to have some other support tied to it.

So, you know, people ask me this all the time and we’re gonna cover it in the accelerator. Like, how much are you able to really charge for audio? And I think we get caught up in the like, Oh, something’s valuable when it has all this stuff, right? Like, let me over stuff it. So I’m like, but there’s real value in.

Um, you know, condensed knowledge, things that are super actionable and that, you know, are mobile and recognize your needs as a learner, Like, that’s super valuable. So it’s our job as the people creating the course content to show the student how it’s [00:20:00] valuable. Why you made the choice to make it audio only, um, you know, because it’s.

The value isn’t in paying for Kajabi to log into. The value is in the step by step process, the like well formatted content, the lesson planning of the, of the actions to take. So if it’s a not a very highly visual course, there’s a lot of courses that could be audio only. Now, we always say at Hello Audio, we’re not like saying that video courses are terrible, that they don’t work.

Like, no, you just have to recognize. That audio can be a supplement that we believe should be in every single course, even if it is super visual because, and we could get into talking about that maybe in a second, but yeah, I, I think that even the most visual courses can still be supported in an audio format as well.

I love all of that, and I also love that you said, it’s condensed because I um, there’s a lot of extra fluff in a lot of [00:21:00] video content that I have seen personally, and I’m just like, I just don’t have time for it. Like, I just like get to the point, like, I just need those action, those actionable takeaways.

And I understand you have to build up to certain things and you have to have some background. Um, but yeah, we, I love that audio allows that condensed version and the acceissbility

Yeah.

making, allowing us to do an our time and on our terms.

Mm.

completing it and completing it. Because at the end of the day, if you have put all this work and time and energy into developing a course, you want the people that have signed up and paid for it to complete it and to be successful.

Yep. Yep. Absolutely. And that’s, and that’s where the value is of like the exchange for dollars. Like I’m paying for this knowing that this is what, like my expectation out of it. Like do I need to know every single metric? No. And so I can like pick what like success looks like for me as an individual learner in speaking to this course that I’m currently enrolled in.

Um, But [00:22:00] yeah, the, the outcome is where the value is. It is not in watching a video or even showing up to a call, like that’s not really an outcome. Um, the outcome is, I, I bought this because I think it’s going to have an impact on my business. And so in order for it to have an impact, I need to understand.

Right. And I need to literally consume the content. Yep.

Can you just talk briefly about what the audio, I’m gonna it up here. Audio Course Accelerator, how someone can join it and, and how you are presenting the material.

Yeah, it’s in audio form

awesome!

it’s cool cuz we can talk about it meta. Right. Um, and I do in, in the recording. So yeah, it’s kind of the, I I think it’s the first ever kind of thing. If you even Google like how to make an audio course online. There’s not really anything, couple blog posts, so we, we totally see.

We can help a lot of people with this. And then, um, whether they use our tool or not. So to answer your first question, [00:23:00] the way people can join is you just have to be a paid Hello Audio user. So if you have a paid account, you do have to like raise your hand and say yes, like, send me the podcast. We’re not just like blanket sending the email out to every user.

We want people who are excited about it, who, you know, feel like they can make the time to, to put some effort into the, into the content. And then if you’re not, or maybe you’ve tried a trial before but it wasn’t the right time, or maybe you’ve just been watching and you weren’t, you know, really feeling like you wanted to join yet, you know, this is a great time to, to start with Hello Audio because of this offer.

And, um, you can get started for as little as $17 a month. That’s the lowest price plan we have. So you can look at it as joining the accelerator for 17 bucks. What you get out of it. I mean, Nora and I, so me with like the curriculum and teaching background, I used to have a product, I think the links are still out there.

We’re talking about pulling it at the end of the year called Build a Better Beta, which was literally about how to launch your first course ever in beta format. And I [00:24:00] literally went through that content, put a refresh on it for Hello Audio users. and it’s really cool. It was cool to go back to something and see what is still sticking and so that, you know that course, man, I sold it for. What was the most exp probably like 1500 bucks was probably the most expensive I ever sold it for. Um, I think now we, we have it online for 500 bucks with very like little support, but that was like when I was teaching it live, so it was a full blown curriculum. and so yeah, so now I get to kind of reteach it with this new way, which is like, oh my gosh.

It like, as I look back at the history of Hello Audio. The seeds were planted with this product. This product said, Hey, don’t create, pre-create any of your course content. Sell it and then come to live, Zoom calls and teach it as a workshop, and then I will teach you how to improve that as you, as you go along.

And so I worked on the mindset blocks that people had around doing that. Um, I literally, I don’t know very. Course products that taught you how to [00:25:00] actually teach . So there’s, there was a whole section on like what to do in a live workshop. Not just like how to make slides, but like lesson planning. So I taught that and it will be an ACA in some capacity.

And but it was always under the premise of like, man, making video content is hard. Making slides is really hard. I just want you to get teaching. That’s the fun part. And so, That’s how I kind of, you know, position the course. Now here we are going, Oh my gosh, you don’t even have to show up live to workshop if you don’t want to.

Like, you totally can. We could drop those recordings in a podcast format. Some people like that. Um, I personally love it. I love talking to people. I think it helps you become a really good teacher. But if that worries you, you could totally pre-record content and then deliver it live. So essentially we’re teaching you how we are doing it in this accelerator. So you’re gonna watch us with the pre-work, with the onboarding, with the incentives to help you finish with the weekly content. Um, you’re gonna watch us do that. I pre-recorded, we decided to pre-record. We’re not doing any live [00:26:00] teaching, but then we’re gonna do a live q and a. Do I expect that we nailed it right out the gate?

These recordings? No. I expect there to be holes where people are like, Wait, I don’t understand that part. Guess what? The easiest thing to edit is? Audio, not video. If I missed a whole, I would have to remake a slide. I would’ve to recut the video. When I get feedback and there’s a question about something that I didn’t explain well in the audio, I now could rerecord the whole audio, record a piece, stitch it in with the Descript.

I mean, talk about making it as easy as possible. So here we are, full circle where I’m making build a better beta, even easier, because people don’t have to get on camera if they don’t want to. I mean, that’s pretty cool. So that’s how we’re teaching the content. Week one is like how to pick the course topic.

That’s huge. The next week is like how to create your course outline. That’s like kind of the teaching part. Um, week three is the tech stuff. So for those of you who’ve been around Hello Audio for a long time, come to feed Friday, like already have feeds live, you could pretty much make that an implementation week because it’s gonna be, here’s how [00:27:00] to set up a feed, here’s how to do zappier, and then.

Week four is marketing and we want people to sell their first spot, like live during that week. And the cool thing is, is it’s a week before Black Friday, so um, everyone’s looking to buy stuff online. So going to your audience and saying, you’re offering this new thing and beta form, we’ll teach you how to script that out.

We’ll teach you how to feel around selling that. Um, yeah. And so that’s the whole experience. So it’s funny because there’s been a lot. You know, course products, I think like Thinkific and Teachable, they all do these things like launch your course and sell it in 30 days and then you’re like, Yeah, but like , that’s a lot of work.

Like from topic choice, choosing to selling is huge, um, in course creation, but with audio we actually think it’s possible. So, um, that’s kind of the setup for the challenge. And so we’re really, we’re really excited about it.

so, so many cool things out of that. And I think, uh, one of the things that stands out for sure is the [00:28:00] ability to. Um, go back and edit. And, because I think a lot, like a lot of us just get hung up on the perfection piece and audio allows us to just put it out there. Like, I have a lot of clients that get stuck on, uh, just the trailer of their podcast and, you know, we put it out and they listen to it and I’m like, Eh, I could be more excited and it could add this.

And I’m like, We can change it, but you need to at least get it out there. And I think that’s the same thing with, with course development, with any of our, you know,

Anything joining? I just joined TikTok, like, yeah, I

my God, she was so much brave

ago. Well, like, you know, but I’m not at the same time because like, yeah. I mean, it’s been a build up to get me here. It feels actually pretty good right now. But yeah, like my TikTok videos probably aren’t gonna be very good for a while.

Right. Like your social media post. Your reals. Yeah, you and you have to post them. To go, Oh, this is how I personally can improve. Because I think we, we compare, we’re like, we take Amy Porterfield’s course on how to make courses and you’re like, Man, that’s a [00:29:00] beautiful well thought out course with beautiful worksheets and how it’s thought of everything.

And it’s like she’s been teaching it for like, what, six, seven years? Something like that. Of course it looks good if you think that you’re just gonna like whip something like no . And that’s how I like to teach about it too, as a teacher. Same thing in teaching and education. I would roll into a class like prepping my lecture right before the first time I’d ever taught a section, teach it and be like, okay, that this part felt uncomfortable.

And then the next period that came, right, the next section or the next group of students that came, I could try something different. That’s what’s cool about teaching in like in um, college format is like you have like a couple like choices, um, and then it’s like semester after semester and now you’re just making these tiny tweaks that are getting better and better.

And then you get to walk into a classroom and you can. I mean, towards the end of my career, before I left, it was just like, I could just walk in and be like, Oh, I’m teaching that today. Cool. My slides are like my cue. Like it was fun. Like there wasn’t as much prep, but you have [00:30:00] to do the work to get there.

And it’s scary. There’s no, there’s no amount of prep that you can do that can make it not scary, like because, We’re human and we’re like teaching other humans. And, but here’s the cool thing is because we’re human and we’re teaching other humans, they get that you’re human. And so if you actually portray that in a teaching relationship, students are very, forgiving, like very forgiving.

If you show up super fake trying to be super professional and like, you know, fancy and stuff, they’re not forgiving for those folks cuz they’re like, you’re trying too hard, like , right?

AB absolutely.

18 year olds all the way up, 70 plus people just coming back to school for fun. You know, I’ve, I’ve seen it all.

And, I mean, teaching all that wide group of people and like, no, did I ever do it perfect? Absolutely not. Did I show up in like, was raw and like honest and stuff like that. I think when you teach from that space like that, that builds connection and then, and then your students trust you and so when you mess [00:31:00] up or something doesn’t work out, they’re not like, Oh my God, I paid a million dollars for this and I hate you that you didn’t d deliver.

They’re like, Oh, how can we help you like improve this for the next group? Like you’ll see that come out in them. Um, and that’s the cool part about teaching. So yeah, I’ll get into, I’ll nerd out about that kind of stuff, which we don’t really get. Learn a lot about online. It’s always like how to market it better, like how to pick the topic that’s gonna make you a million dollars.

Yeah.

just starting and growing from there. And I think, um, you know, even some past clients had just started a podcast like, you know, a few months ago. They’re already finding that their speaking skills are getting better and they’re getting opportunities to speak inside of memberships and all of those things, so like it can evolve and grow into something that you didn’t even think was possible.

So that’s so cool. Do you have any advice for, uh, people on how to like incorporate audio into building community? Like how do you get them from audio, from whatever form of audio that you’ve created? Um, into like more of a [00:32:00] relationship building, like back and forth, because that’s the, I always find the tricky part with audio is.

You know, like if you wanna build community, not just an audience, how, like what are, what’s, what’s your advice

Yeah. You know, that’s a, a really good question. I think. I think it’s all at experimentation for the most part. And if I look back, so like what I’m about to say is not prescriptive like, it’s not like this is exactly what you should do because I do think we show up best when we are excited about something or like the format.

So whenever I like coach people and like starting to grow an audience and like build community, it’s like where do you like to show up? Right? And. Speaking of like getting into TikTok, like it felt like a community that I didn’t totally understand or feel like I was allowed to join. And like it took years to like witness other people being like, Hey, it’s cool that you’re over here.

Um, and so yeah, it wouldn’t have been my first choice of like a place to hang out. Um, and that’s changing. [00:33:00] And in, uh, you know, Facebook has always felt, I guess, the easiest for me. And, yeah, so, so I guess what I’m trying to say is like, pick your channels and the thing the pla like, don’t try to go to all the different places.

Like, I’m only joining TikTok now, like, you know, years after it came out and years after I’d been in other platforms and feel like I was comfortable in those platforms. And then, so for me, I would say Facebook groups have just been the most helpful. I think early on when I started my, my business Facebook groups were like the thing, and now it’s like harder to get some traction there.

So it’s definitely not like Lindsay telling you you have to have a Facebook group. You know, some people are doing Slack groups, some people are doing Discord. Um, I think.

Where it works. Yeah.

I think it’s like focusing on the thing you like doing and then recognizing that you have to show up there that it’s not gonna just like build itself.

And so yeah, you show up there and you engage with people. And for a SAS product, having a Facebook group [00:34:00] is really helpful and we decided to go with that cuz it was easier to us than Slack. And Slack was, was on the table. And so, yeah, I think, but, but community can totally be built through email. Um, it can be built through podcasting as long as you give them somewhere to go because yeah, it’s a very one way conversation and that’s always what we at.

Hello Audio are constantly thinking about how do we make it more two-way. I think that is a problem people are trying to solve in the podcasting space. And it’s getting there, but I don’t think it’ll ever be, like, Clubhouse was probably the best. Like, okay, I can see how talking with these people in real life would be cool.

Um, but also like, are you gonna show up every week to like that kind of environment? Maybe not. And that’s like, it’s interesting seeing how it’s playing out. Same with like Twitter spaces, so I don’t think it’s like going away. The audio version of community is, is an issue, I guess is what I’m trying to say.

It’s not, it’s not super cut and dry [00:35:00] and so you likely do have to give people other opportunities to chat with you and maybe it’ll be an app or something we don’t know of as of the time of this recording that we’re like, Oh, that was it. Right? Because I do think there is a gap there for.

Yeah. Cool. Okay. So, uh, just being aware of the time, I wanna wrap up with a couple last questions. Um, you touched on it a little bit. Is there anything that you’re super excited about the future outside of like the, Audio Accelerator Course? Is there anything else that you’re super excited about with Hello Audio in the future?

Like in this next,

You’re asking this question on like an an interesting day. Like, so ,

Right.

there’s like, there’s, I’m like trying to think about how much I wanna share.

Yeah.

We’re internally talking about this and like we, like, I, I don’t know if I said this at the beginning. I know you know this, I, I am my, one of my co-founders is my husband

Yes.

so we not only like are married, uh, we just also had a baby, so he is five months [00:36:00] old. So we’re raising a child together and we’re running a company together and we do have a third co-founder Nora, who balances this out cuz I think it would be really hard for it to just be us two. So we talk about this stuff all.

The time, like, and we’ll listen to a podcast episode and it’s, you know, someone around Spotify or the anchor, the guy who created Anchor and we’re just like, Oh, they totally get it. Like, and we’re just looking for those nuggets of like, where is this going? And I wish I was like, You guys, this is it. Like we came up, we’re not sure yet.

Like

Yeah, it’s coming,

how to serve. Yeah. We know how to serve people in Hello Audio. We know what we’re doing right now is working. The question is, Where’s the next like thing? Where’s the, like, where’s this like getting pushed and, and the reason why we, we are just starting to talk about this, this I will share.

We talked about it yesterday. Derek and I, I like, could not work. I like had to get this out of my brain about like, Hello audio. We’re releasing a cart with the [00:37:00] accelerator, which means people will be able to sell their audio feeds, right? I think really cool opportunity there. There’s not really a lot of places that you can do that.

Then Buzz Sprout comes out with episode footers that are go on every single episode. This is a feature that Derek thought of a long time ago, and we’ve had in Hoad for a really long time, and they’re like, Oh my God, this is so cool. And we’re like, That’s what this is. If we play in the podcast hosting space, it’s just feature after feature competition of who has what these like little features now.

And they can be innovative and we move quickly. Like Mo, we can move faster than Bud Sprout or Pod Bean or whatever. And so, you know, in the Buzz Sprout community, they’re like, Oh, does POD know that? Da da da. Right? So I’m sitting here being. Like, is this what we wanna do? Right. And it’s not, And that’s why we’re like, we have to do something like really different because then it’s like, it’s back to the, the [00:38:00] education of like, this isn’t just for podcasters.

Like there’s something bigger here. And we know that. And, um, a, you know, a handful of podcasters know it too. Like when podcasters hear about what we’re doing, they’re like, Oh, that’s cool. I wish I had this super clear like thing. Here’s what I do know. I do believe that we are going to see like an audio internet that doesn’t exist right now.

And it’s not just podcasting. It’s like the internet turns into audio. It’s just gonna be, How does that happen? And like when and like what apps and like what, like what does that look like? has not done everything that it can possibly do. And so I think we’re like just at the beginning, so like I do believe that’s like audio will be more ubiquitous, like it we’re, you know, the headphone thing, all of that.

The immersiveness of audio I think is where the world’s going. Even with like web three, it’s like we’re not at a right. Like now Web three is different. It’s like immersive. Audio is gonna be really important [00:39:00] in that. What does that mean for Hello Audio? Who knows? But just like the world we’re gonna live in in the next five, 10 years, I think is gonna look pretty different.

And so yeah, we’re like constantly thinking about it. So I’m excited in that we as a team are excited about figuring out what that looks like.

Well, and I think if that says anything, it’s um, if you haven’t tried audio

Hmm. Yeah. You’re way early. Yep.

Yeah. Because like, and you know, it’s, it’s going back to TikTok too. Like, everybody’s like, Oh, you know, you should have jumped on it like years ago. Whatever. I don’t think it matters. Just get, start. Just get started because you have no idea where it could potentially lead to.

And that’s, that’s what’s super exciting about the future of audio is that there’s so much more potential yet to happen. And hopefully, hopefully this show can, um, uh, you know, breathe some life and insight into, education and audio and how you, cuz we didn’t even talk about all the different

I know, I mean,

talk about course [00:40:00] development and how cool.

How cool and amazing is that, and I just thought it was super timely with what you guys are offering. I think it’s an amazing opportunity. So I’m just gonna like, wrap this up with a couple of, uh, rapid fire questions. They’re super just fun and easy and I, and just like quick answers. They don’t wanna be elaborate.

Um, let’s start with like, how do you shake off a bad day? I mean, like, you have a lot going on, like you have a lot going on. So when does your go to like shaking? Like what’s your what, what do you do?

Mean, I can’t, I mean, my five month old, like, it’s just like, talk about being present, like when you have a kid, anyone who has kids, it’s like they just whip you back into like, that’s like presence. So if I’m like struggling with work, it’s like pick him up and you’re just like, Oh yeah, everything’s fine.

This is what matters. This is what matters is not one thing as a mom too. I totally, I totally. Um, and do you actively listen to podcasts? And I’m sure you do.

I do. Yeah. I’ve been referencing a

you know, top one or two that you listen?

Yeah. I’ve been listening to something called 20 vc, which is a, a podcast run by a [00:41:00] vc, a young guy, like a 27 year old who’s had some really cool, um, investments and he interviews a lot of these people. So he had the like, product guy at Spotify, the pro, the product guy.

Um, HubSpot. So yeah, I like nerding out kind of on tech right now. And the other show, 20 VC oh, I was listening to, I do also like a good, you know, True Crime podcast,

Yeah.

so definitely catching up on odd, none, like just knowing like, you know, Serial was one of the first podcasts I listened to. Um, I can remember the car ride.

Uh, We were driving from Northern California home for the holidays and binging that, and it was like, Whoa, this is really cool. Um, so just like hearing her voice again and just like, Wow, what a, what a crazy time in podcasting. So, um, yeah, I just recently binged that.

So, so cool. Okay, so you have such an amazing background, um, from all your academia. What you did to where you are now as a [00:42:00] CEO and founder of not just one, but I think two companies. Um, what, what would you tweet your younger self?

Ooh, what would I tweet my younger self? That’s really funny because I totally was on Twitter as a professor. That’s also, um, a big part of the social media that I was on back then. 2012, I think was when, yeah, what would I tweet my younger self?

Any advice,

Yeah. Um,

I don’t know. I, I,

to you,

I think it would be something like, you don’t know this yet, but like you’re gonna leave what you’re doing right now, but. You’re gonna do it at the right moment. Like that is part of the journey, like is going through being a teacher. And, so yeah, if I like tweeted myself that like as I was getting into teaching and like trying to find that full-time job, I’d be like, you know, keep going the path, but you’re actually gonna end up leaving.

But enjoy it while you’re there because I think a little bit of the end of my career felt a little abrupt and that was hard, but, um, totally worth [00:43:00] it and the right time for me to do.

I think. As you work so hard to get to where you are and where that it’s unknown and not as written, um, it’s tough. And you know, I, I’m a mom of two teens and so the biggest thing I can like, give them for advice is I, I want you to experience school

Mm,

But it doesn’t mean it has to be

Yes. That’s

for anyone else, it, it just means part of your journey.

And I want the reason timing matters and you just gotta, So I appreciate that because I think that’s really important for people to hear. It’s not just like a mindset change. It’s part of your journey.

Yeah, cuz I get, a lot of times you, you’ll see in the entrepreneur space, like degrees are worth nothing. Right. I. I have a lot of education debt, like went very far with it and people are like, Do you regret getting a doctorate? And it’s like, I’m not using it right now. And it’s like, I don’t know, I, how can I say?

I regret that. Like, that was literally part [00:44:00] of the pro, like some of the coolest things I ever did was, was around that. And like the idea that I did a dissertation in such a gr small group of people and ever do that, I’m like, how would I be like, that was not worth it? Like, When you start adding dollars to it, it seems silly, but if you remove that, if you remove like what was paid and money exchanges and stuff, it’s like, actually this was part of it.

Because now I can, I can talk about paying that debt down. Like, you know, there’s, there’s things that were tied to that. So no, I don’t regret, you know, doing that education even though I don’t use it. It’s like, how do you not use years of your life experience? That’s like, doesn’t make any sense.

no, and it shapes who you are and, and, and how you’re able to grow and learn all the other new things, because I think I

And doors, it opens. You have no idea like that. People are like, Oh, because you’re a professor. Like, hey, Right? Like you never know. You never know.

So, so amazing. Thank you so much for your time. I 100% appreciate you and I was so [00:45:00] excited to have this conversation today.

Yay.

and oh my God, I wanna keep talking

I know. Say I’ll come back. We’ll do a part two.

Thank you. Thank you.

[00:46:00]

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