Online Creator Podcast | Episode 046
Welcome to the Online Creator podcast episode 046 Intentional Design: Empowering Women Entrepreneur, I’m your host, Kim Tradewell. My mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.
In today’s episode, I sit down with Ashton, founder and CEO of The Awakening, a business coaching and education platform that’s been serving women worldwide since 2019. Ashton, a sixth-generation entrepreneur, is passionate about empowering women to lead fulfilling lives and build lasting legacies.
Listen to the episode now:
Ashton’s Journey
Ashton’s journey is a testament to the power of aligning business with purpose. Having graduated with a degree in business administration from North Carolina State University in 2016, she embarked on her path as a lifestyle blogger. This journey evolved into something even more profound—a print publication fostering authenticity and connection among women across the globe.
However, Ashton’s true calling emerged when she discovered her knack for helping women reverse engineer their big ideas into actionable strategies. She’s all about helping them design businesses that align with their desired lifestyles. It’s a transformative process that allows individuals to break free from the mundane and create businesses that reflect their aspirations.
In This Episode
In this episode, we dive into the heart of Ashton’s journey, exploring her decision to launch “The Legacy Creator” podcast. Podcasting allows for her to share insights, wisdom, and experiences, connecting with her audience on a deeper level. It’s a space where longer formats allow for meaningful conversations that go beyond the surface. She recognizes that the podcast is more than just a trendy platform—it’s a way to provide value, depth, and authenticity.
Ashton’s mission is to help women awaken to their power, live fulfilling lives, and create lasting impact on future generations. She recognizes the power of vulnerability in using her voice to create meaningful connections.
The Podcast Journey
The podcast journey began with intentional decision-making. Ashton’s creative director, Jordan, recognized the immense potential of podcasting to establish deeper connections. This decision wasn’t about immediate growth or mass visibility; instead, it focused on creating a genuine, intimate connection with the existing community.
Ashton’s advice for entrepreneurs navigating the complex world of business? Embrace the power of repetition. Just as she evolved from being camera-shy to a confident speaker through consistent practice, the same principle applies to other aspects of business. The vulnerability of sharing your voice and being seen is where the real power lies.
In the world of entrepreneurship, Ashton emphasizes the importance of scaling with intention. Her coaching approach focuses on strategically designed offers and holistic customer journeys. By aligning these elements with personal goals and values, entrepreneurs can create impactful and sustainable businesses.
Road To Entrepreneurship
Ashton’s road to entrepreneurship shows the significance of aligning business decisions with your own values and vision. Whether you’re an established entrepreneur or just beginning your own story into entrepreneurship, her insights are a guiding light to help you navigate the path to success with intention and purpose.
If you’re eager to explore Ashton’s journey, learn from her experiences, and gain insights into building a business that truly aligns with your values, tune in to this episode of the Online Creator Podcast. You won’t want to miss the chance to glean wisdom from an entrepreneur who’s not only experienced but is also committed to empowering others on their journey.
This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.
Enjoy the conversation!
Links mentioned in this episode:
- Visit Ashton on Instagram at The Awakening HERE
- Use the code LEGACYINSIDER to get 50% off their first month in the Awakening Membership HERE
- Check out the website HERE
Transcripts:
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Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House
