March 19, 2024

Kim Tradewell


The Power of Visual Marketing

Episode 067 Online Creator Podcast – with Lyrik Fryer of Work Play Branding

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.

Innovative visual marketing strategies and podcasting for businesses

In the ever-evolving landscape of digital marketing, businesses are constantly seeking dynamic ways to stand out and connect with their audience. In today’s conversation, we dig into innovative visual marketing strategies for business growth. We discuss how these approaches can significantly amplify your brand’s presence, engage your target audience, and ultimately drive your business success.

What is a Visual Marketing Strategy?

Visual marketing is not just about having aesthetically pleasing content; it’s about strategically creating visual assets that resonate with your audience and reinforce your brand message. WorkPlay Branding’s method to offer members the ability to conduct quarterly shoots tailored to their business needs is a unique approach to a typical brand shoot. Whether it’s for a product launch or brand awareness, WorkPlay Branding’s unique service allows businesses to craft compelling visual narratives that captivate and convert.

A well-executed branding shoot goes beyond mere photography. It’s about capturing the essence of your brand and the value it delivers to customers. By focusing on the specifics of what you’re marketing, whether a service or a product, you can create visuals that not only stand out but also directly contribute to your marketing objectives. The affordability and global reach of services like WorkPlay Branding democratize access to high-quality visual content, making it a feasible strategy for businesses of all sizes.

Visual Campaigns: The Heart of Visual Marketing

Visual campaigns are at the core of effective visual marketing. They encompass a strategic use of photo and video assets to promote a specific product or service. Unlike traditional brand shoots, visual campaigns are tailored to highlight different aspects of your offering, ensuring that each campaign delivers a fresh perspective to your audience. This approach not only keeps your content dynamic but also reinforces the perceived value of your products or services.

The return on investment (ROI) for visual marketing can be profound. Success stories, like that of Kate Northrup who experienced a significant boost in her launch revenue after adopting themed visual campaigns, underscore the impact of well-crafted visuals. These campaigns offer a fresh take on existing products, invigorating interest and engagement among your target audience.

Embracing Video in Your Visual Strategy

While photos are a staple in visual content, the inclusion of video can elevate your marketing strategy to new heights. Videos offer a dynamic way to showcase your brand, tell your story, and engage with your audience on a deeper level. Whether it’s through social media reels, website content, or advertising, video adds an enriching layer to your visual narrative.

In today’s digital age, visual marketing strategies are invaluable tools for businesses aiming to enhance their brand presence and connect with their audience in meaningful ways. By embracing these innovative approaches, you can create a cohesive, engaging, and visually compelling brand story that resonates with your audience and drives business growth.

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

  • Create your quarterly marketing visuals, so you can up your game and create marketing campaigns that truly move the needle for less than $500 a month. DM me “WORKPLAY” on Instagram @MAYANDJAMESCO, to get all the details on the WorkPlay method today!
  • Check out WorkPlay Branding website HERE.
  • Access the [FREE DOWNLOAD] Our Visual Marketing Workbook: HERE.
  • Listen in to their podcast HERE.
  • Visit WorkPlay Branding on Instagram HERE.
  • DM WorkPlay ‘AFFILIATE’ on Instagram @workplaybranding to sign up for their affiliate program!


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Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

Let's create impact through audio and visual design.  Connect with your community, understand who they are and how they can work with you in a personable & sustainable way. 

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