April 11, 2023

Kim Tradewell


Lead Generation: The Power of Getting to Know Your Audience with Amber Hansel

Online Creator Podcast | Episode 024

In this episode of the Online Creator Podcast, Kim talks with Amber.  Amber Hansel is a lead generation strategist that’s built a business connecting business owners to their ideal clients.

Listen to the episode now:

Ep 024 [GUEST] Lead Generation: The POWER of getting to know your audience with Amber Hansel
Listen in & subscribe on your favourite media player: Apple Podcasts | Spotify | Stitcher | Google Play | iHeartRadio

She has transitioned her business from lead generation expert to mentorship.  She supports others to build a business and life in the field of lead generation.  

She leads with empowerment and encouragement to help her clients step into your CEO role. When Amber is not at “work”, she is homeschooling her two boys on their acreage in Alberta, Canada. To keep her sanity through it all she believes in the importance of setting boundaries to keep her work/life balanced and she loves a good cup of coffee (or glass of wine in the evening!) and a walk outside in the fresh air to stay energized.

Join the conversation to hear:

  • How she has leveraged her voice to build her business and brand
  • Her number one tip is to show up on social media and have your voice be heard
  • The Power of lead generation and what it can do for your business
  • Making pivots in your business – how she took her passion for lead generation from a service-based model to a mentorship business model
  • What entrepreneurship looks like for Amber and how you can integrate both life and business together
  • What to do before investing in your next mentorship

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

Links mentioned in this episode:

  • Visit the website amberhansel.com
  • Say hello over on Instagram @amber.hansel
  • Visit Amber on Instagram HERE
  • Grab Amber’s free resources, “How to grow your lead gen business” HERE

Rapid Fire Questions:

  • How does Amber shake off a bad day?
  • What she is most proud of that she has accomplished so far in her business?
  • Are you a reader or active listener of podcasts? 
  • The best piece of advice that was given to her


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

Thanks for your support!

Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

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