March 5, 2024

Kim Tradewell


From Social Media to SEO: Finding the Right Marketing Mix

Online Creator Podcast | Episode 065

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.

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In today’s fast-paced digital world, business owners are constantly seeking immediate results from their marketing efforts. However, there is one strategy that often gets overlooked but can bring long-term success to any business: Search Engine Optimization (SEO). In this blog post, we will explore the power of SEO, its benefits, and how it complements other marketing methods. So, if you’re ready to invest in your business’s future, keep reading!

Understanding the Concept of SEO

SEO, or Search Engine Optimization, is the practice of optimizing your website to rank higher in search engine results pages (SERPs). It involves various techniques and strategies that aim to increase your website’s visibility and drive organic traffic. Many people think of SEO as a complex and technical process, but it’s actually something anyone can do with the right knowledge and tools.

The Benefits of SEO

1. Long-Term Results: Unlike other marketing methods that bring immediate but temporary results, SEO is a long-term investment. It takes time for your website to gain authority and climb the search engine rankings. However, once you establish your position, you can enjoy a steady stream of organic traffic without relying on constant marketing efforts.

2. Complements Social Media Marketing: While social media platforms can provide immediate ROI and quick client acquisition, SEO acts as a perfect complement to these methods. While social media requires continuous engagement, SEO allows you to bring in clients on autopilot as your business matures. It gives you the freedom to focus on other aspects of your business while still attracting potential clients.

Finding Your Platform of Choice

Before diving into SEO, it’s essential to determine your platform of choice for marketing and promoting your services. As discussed in the script, there are various options like social media, blogs, email lists, and more. The key is to select a platform where you feel comfortable and enjoy creating content. This will allow you to consistently show up, connect with your audience, and establish your online presence.

Starting Your SEO Journey

Now that you’ve identified your platform, it’s time to start implementing SEO strategies to optimize your website and attract organic traffic. Here’s how to get started:

1. Repurpose Existing Content: Take advantage of the content you’ve already created on social media platforms. Repurpose it by adding it to your website’s blog section or relevant pages. This simple step will help you create a strong foundation for SEO.

2. Keyword Research: Identify the keywords your ideal clients are typing into search engines. Start by using Google’s autocomplete feature to see what phrases are popular. Additionally, explore platforms like YouTube and Pinterest for keyword ideas related to your niche. Validate these keywords by ensuring they also populate in Google’s search results.

3. Optimization: Once you have your keywords, optimize your website’s content accordingly. Ensure your content aligns with what your ideal clients are searching for. You can also explore the “People Also Ask” section in Google’s search results for popular questions related to your field. By incorporating these keywords and answering common queries, you improve your website’s visibility and engage with potential clients.

Seeking Professional Support

If you feel overwhelmed by the technical aspects of SEO or want to optimize your results, consider seeking professional support. Laura, the speaker in the script, offers three main options for working with her: a DIY SEO site audit and strategy call, a done-with-you option, and a done-for-you option tailored to WordPress users. These options can provide personalized guidance, help implement strategies, and optimize your website for optimal results.

Success Defined – Impact, Balance, and Joy

Success means different things to different people. For Laura, success has shifted from traditional metrics like income and prestige to impact, balance, and joy. By creating the change she wishes to see in the world, spending time with loved ones, and doing what makes her happy, she defines success on her own terms.

In conclusion, SEO is a powerful long-term strategy that can bring success to any business. It complements other marketing methods, allows for a more sustainable client acquisition process, and enables business owners to have more freedom as their businesses mature. Whether you decide to tackle SEO on your own or seek professional support, the key is to start and consistently invest in your online visibility. Remember, success is not just about ranking high in search engines; it’s about making an impact, finding balance, and experiencing joy in your journey as a business owner.

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

Links mentioned in this episode:

  • Visit Laura’s Website: LINK
  • Say hello over on Instagram: LINK
  • Download the SEO Simplified Resource: LINK


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

Thanks for your support!

Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

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