June 4, 2024

Kim Tradewell


You Are the Magic: Discovering the Power Beyond Email

Online Creator Podcast | Episode 078

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.

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This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Finding Your Marketing Magic

The dynamic world of digital marketing, discovering your unique voice can transform the mundane into the extraordinary. Jenny Roth, a copywriter and marketing strategist, shares her journey and insights in our latest podcast episode. She proves that true marketing starts with embracing your own magic. Jenny’s approach to leveraging personal strengths in marketing, specifically through the power of email, to not only communicate but connect and convert.

The Journey to Copywriting Mastery

Jenny Roth’s path to becoming a revered figure in the copywriting world was anything but traditional. Starting as a part-time writer while raising her children, Jenny found a profound connection with words and their power to influence and engage.

She discusses the leap from writing articles to diving into the world of email marketing and copywriting for businesses. Jenny emphasizes the need for marketers to find and refine their voice. Her strong belief that understanding and owning your unique perspective is crucial in crafting content that resonates deeply with audiences.

Email Marketing: More Than Just Newsletters

Jenny challenges the conventional view of email marketing as just another task on the checklist. She views each email as an opportunity to have a one-on-one conversation with a reader, advocating for emails to be personalized and reflective of the sender’s personality. By discussing strategies to infuse personality into marketing campaigns, Jenny provides actionable insights that go beyond basic email etiquette. Focusing instead on making each communication memorable and impactful.

Harnessing Creativity for Powerful Marketing

Creativity in marketing doesn’t just happen—it’s cultivated. Jenny shares her process of drawing inspiration from everyday interactions and how she translates these moments into compelling marketing messages. Marketers can tap into their everyday experiences to find inspiration for their campaigns, suggesting that the most effective marketing strategies are those that feel authentic and heartfelt, resonating on a personal level with each recipient.

Strategic Planning Meets Personal Touch

Balancing creativity with strategy is vital, and Jenny Roth excels at blending her intuitive writing style with meticulous strategic planning. She outlines how she aligns her creative processes with her clients’ business goals, ensuring that each campaign not only sparks interest but also drives results. Through examples from her work, Jenny illustrates how strategic thinking, when combined with personal flair, can lead to successful marketing outcomes that feel both professional and personal.

Empowering Others Through Expertise

Jenny’s passion extends beyond writing; she is dedicated to empowering other entrepreneurs, especially women, to embrace their marketing potential. She discusses her role as a mentor and how sharing her knowledge helps others grow their businesses and confidence. This is particularly inspiring for business owners looking to make a mark in their industries.

Conclusion: The Magic of Authentic Marketing

This conversation and article reinforces Jenny Roth’s philosophy that genuine connections form the foundation of powerful marketing. She advocates for marketers to remain true to themselves, harnessing their unique magic to create not just campaigns, but conversations that lead to lasting relationships with their audience

Listeners and readers eager to learn more from Jenny’s marketing philosophies can connect with her through various channels. She continues to share her insights and strategies through her social media platforms and podcast, offering further resources for those looking to enhance their marketing skills.

Links mentioned in this episode:

  • Visit Jenny on Instagram HERE
  • Free relationship-based email marketing strategy and template collection: HERE
  • Visit Jenny’s website for all the details HERE


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

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Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

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