May 7, 2024

Kim Tradewell


Step by Step Marketing for Small Businesses

Online Creator Podcast | Episode 074 | Madelyn Furlong

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.

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In the bustling world of small businesses, understanding the nuances of effective marketing can often seem like deciphering a complex code. However, Madelyn Furlong, a seasoned marketing strategist and the mind behind Madeline Victoria Co., has simplified this process, sharing a wealth of knowledge that lights the path for small business owners aiming for growth.

From Accidental Entrepreneur to Marketing Maven

Madelyn Furlong’s journey into the world of business marketing was anything but planned. Originally envisioning a corporate career, her trajectory shifted dramatically post-college as she embraced the world of entrepreneurship. Her transformation from an English major to a marketing powerhouse is not just inspiring but also a testament to the power of adaptability in career paths. Today, Madelyn is a shining example of what is possible. She supports small business owners, providing them with tailored marketing strategies designed to amplify their presence and profitability.

Building a Foundation: The Core of Small Business Marketing

According to Madelyn, the foundation of successful small business marketing lies in understanding customer relationships and the local community’s dynamics. “Small businesses have a unique advantage in that they can forge personal connections with their customers in ways that large corporations cannot,” explains Furlong. This personalized approach not only boosts customer loyalty but also transforms customers into passionate advocates for the business.

She emphasizes the significance of these relationships: “When you remember a customer’s favorite product or their name, you’re not just making a sale; you’re building a bond.” This approach is central to her strategy. Is shows the importance of interactions that may seem minor but have substantial impacts on customer loyalty and business growth.

Practical Marketing Strategies for Immediate Impact

During her recent appearance on an entrepreneurship podcast, Furlong shared practical marketing strategies that any small business can implement without a hefty investment. First and foremost, she advocates for integrating personal touches into every aspect of customer interaction. Whether it’s remembering a customer’s favorite product or sending a handwritten thank you note, these gestures make customers feel valued and more likely to return.

Madelyn suggests that small businesses leverage local networking and community involvement as powerful tools for growth. “Participating in local events or collaborating with other local businesses can dramatically increase your visibility and deepen your community roots,” she says.

The Power of Digital: Expanding Beyond Local

While local engagement is crucial, Madelyn also stresses the importance of having a robust online presence. In today’s digital age, an engaging website and active social media profiles are indispensable tools for business marketing. “Your digital presence is your global storefront,” Furlong notes, “It’s essential for reaching customers beyond your geographic limits.”

She recommends strategies like search engine optimization (SEO) to enhance online visibility and content marketing to engage and attract customers via social media. Engaging content not only informs potential customers about your products and services but also helps in building a community around your brand.

Innovating Marketing Through Customer Feedback

Another vital aspect of Madelyn’s strategy is continuous innovation based on customer feedback. “Listening to your customers and adapting your offerings based on their needs not only leads to better products and services but also strengthens customer relationships,” she advises. This feedback loop can be facilitated through surveys, direct customer interactions, and monitoring social media engagements.

Looking Ahead: The Future of Small Business Marketing

As we look to the future, the landscape of small business marketing continues to evolve. Furlong is optimistic about the integration of technology in marketing strategies, from AI-driven customer insights to advanced analytics in understanding buying behaviors. “The future is about smarter marketing, not necessarily more marketing,” she concludes.

Madelyn’s approach offers a refreshing blend of traditional and modern marketing techniques that promise not just to meet the immediate needs of small businesses but also to gear them up for future challenges.

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

Links mentioned in this episode:

  • Visit Madelyn on Instagram HERE
  • Check out her services HERE
  • Check out Holly Haynes, Crush the Rush HERE
  • Tune into Amy Porterfield’s podcast, HERE
  • Online business printing and design


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

Thanks for your support!

Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

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