May 21, 2024

Kim Tradewell


Smart Visual Marketing

Online Creator Podcast | Episode 076 | with Pinterest Strategist Cali Waege

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.

Listen to the episode now:

In the ever-changing landscape of digital marketing, small businesses continuously seek cost-effective ways to boost their online presence and drive sales. Amidst all the options, Pinterest emerges not just as a platform for inspiration but as a powerful marketing tool. In our latest podcast episode, Cali, a Pinterest strategist, shares her insights on how small businesses can leverage Pinterest to enhance their marketing efforts significantly.

From Legal Expert to Pinterest Pro

Cali’s journey into the world of Pinterest is as unique as it is inspiring. Initially a retail manager, her career took a dramatic turn when she recognized the potential of Pinterest for business marketing. Transitioning from management to digital marketing, Cali founded the Halcyon Hive, a boutique agency specializing in Pinterest strategy. Her deep understanding of the platform and its capabilities has made her a sought-after strategist for creative business owners looking to expand their digital footprints.

The Strategic Edge of Pinterest

Pinterest is more than just a collection of aesthetically pleasing images. For businesses, it’s a robust tool to increase brand visibility, enhance customer engagement, and drive traffic to their websites. Cali explains that the platform is uniquely positioned to help businesses thrive due to its visually-driven content, which allows for higher engagement rates compared to text-based platforms.

“Businesses often overlook the strategic potential of Pinterest. It’s not just about pinning pretty pictures; it’s about creating a visual strategy that aligns with your business goals and engages your target audience,” says Cali. By curating content that resonates with potential customers, businesses can build a visually appealing presence that not only attracts but also retains customer interest.

Effective Pinterest Strategies

One of Cali’s key strategies involves optimizing Pinterest accounts for maximum effectiveness. She stresses the importance of understanding Pinterest SEO (Search Engine Optimization) and using keywords strategically to improve visibility. “Optimizing your Pinterest profile and pins with relevant keywords can dramatically increase your content’s reach and drive more targeted traffic to your site,” Cali advises.

Cali highlights the significance of consistent and strategic pinning. Regular updates with relevant and high-quality content keep the audience engaged and help businesses stay top of mind. She also recommends using Pinterest analytics to track performance and adapt strategies accordingly.

Combining Organic and Paid Efforts

While organic growth on Pinterest can yield significant results, Cali suggests that combining these efforts with paid advertising can further amplify a business’s presence on the platform. Promoted pins, for instance, can help businesses reach a larger audience more quickly, especially when targeting specific demographics or interests.

“Paid promotions on Pinterest can accelerate your marketing results, especially when you’re looking to launch new products or drive traffic during specific sales periods,” Cali mentions. However, she cautions businesses to ensure their websites are optimized for conversions before investing heavily in paid ads.

The Future of Pinterest Marketing

Looking ahead, Cali is optimistic about the advancements in Pinterest’s advertising and shopping features. She anticipates these developments will make the platform even more valuable for business marketing, especially for e-commerce businesses. With Pinterest continually enhancing its user experience and adding new features, Cali believes the platform will remain a vital part of digital marketing strategies for small businesses.


As small businesses navigate the complex digital marketing landscape, Pinterest stands out as a powerful tool that offers both reach and relevance. With insights from experts like Cali, businesses can harness the platform’s full potential to not only enhance their online presence but also drive meaningful business growth.

By adopting a strategic approach to Pinterest marketing, small businesses can transform their digital marketing efforts and achieve greater visibility and success in the competitive online marketplace.

For those looking to dive deeper into Pinterest strategies or seek personalized guidance, Cali’s expertise and tailored services at the Halcyon Hive provide a valuable resource for achieving marketing excellence with Pinterest.

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

Links mentioned in this episode:

  • Connect with Cali over on Instagram HERE.
  • Check out all the Pinterest details on Cali’s website,
  • Check out the Ultimate Guide to Pinterest Analyitcs HERE.
  • Download the Streamline Your Workflow With The Complete Pinterest Marketing Toolkit HERE.
  • Check out the Pinterest Tage Helper Chrome Extension HERE.


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

Thanks for your support!

Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

Let's create impact through audio and visual design.  Connect with your community, understand who they are and how they can work with you in a personable & sustainable way. 

Hi, I'm Kim

Learn more

Book Your Project


Rotating Image