November 21, 2023

Kim Tradewell


SEO & Case Study Mastery

Online Creator Podcast | Episode 056

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.

Welcome back to another episode of the Online Creator Podcast! Today, I had the pleasure of chatting with the amazing Brittany Herzberg, a copywriter extraordinaire that service providers call when they want to show up as the answer to a Googled question. Trust me, that's no easy feat in this vast online world.

Listen to the episode now:

Today, I had the pleasure of chatting with the amazing Brittany Herzberg. She is a copywriter extraordinaire that service providers call when they want to show up as the answer to a Googled question. Trust me, that’s no easy feat in this vast online world.

After test-driving her skills with various projects, Brittany realized her superpower lies in social proof. With over 15 years of experience in the healthcare field, she’s shown clients how to search for and book with people they connect with and trust. According to Brittany, the number one business-building task should be to create powerful human connections with using the power SEO and storytelling.

Case Study Mastery: Elevating Entrepreneurial Narratives

Brittany emphasized the power of case studies in showcasing the transformative journey of entrepreneurs. These narratives go beyond the surface, providing a detailed account of the challenges faced, experiences gained, and the ultimate metamorphosis achieved.

We discussed the importance of weaving engaging narratives that resonate with the audience. Entrepreneurs can leverage case studies as a tool to share their unique stories, fostering a deeper connection with potential clients and customers.

Brittany highlighted the synergy between SEO and case studies. She emphasized how strategically crafted success stories can significantly enhance online visibility. By aligning case studies with SEO practices, entrepreneurs can position themselves as sought-after solutions to the queries of their target audience.

SEO Secrets

We get into demystifying SEO, making it accessible for entrepreneurs seeking to amplify their business visibility. Integrating SEO into case studies emerges as a potent strategy, ensuring that entrepreneurs become the go-to answer for relevant search queries.

Entrepreneurs learned that sharing their journey through narratives isn’t just a storytelling tool; it’s an integral part of a robust SEO strategy. Authentic narratives serve as magnets for organic traffic. Drawing in those who resonate with the entrepreneur’s experiences.

Key Takeaways

  1. Case Study Mastery as a Business Building Tool – Entrepreneurs discovered the multifaceted benefits of mastering the art of case studies. Beyond testimonials, case studies emerged as powerful tools for building connections, showcasing expertise, and fostering trust.
  2. SEO-Infused Narratives – Brittany unveiled the simplicity of SEO integration into entrepreneurial journey narratives. By understanding the basics and aligning them with authentic storytelling, entrepreneurs can organically elevate their online presence.
  3. Amplifying Business Visibility – The synergy of case study mastery and SEO-driven success stories was revealed as a game-changer for entrepreneurs aiming to amplify their business visibility. Authenticity and strategic SEO application emerged as the winning combination.

In conclusion, the conversation with Brittany on SEO and case study mastery provided a roadmap for entrepreneurs ready to amplify their voices, be seen, and heard in the online space. By embracing these insights, entrepreneurs can embark on a journey of transformative growth. Positioning themselves as industry leaders and fostering lasting connections with their audience.

Online Creator Podcast episode 056 - SEO & Case Study Mastery with Brittany Herzberg

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

Links mentioned in this episode:

  • Visit Brittany on Instagram  HERE
  • Check out her website HERE
  • Listen to the Simple & Smart SEO show HERE
  • Check out the SEO Basics Checklist HERE
  • Check out the Profitable Case Study Roadmap HERE
  • Get inspired for better SEO with the book, “Stories that Stick”, by Kindra Hall

Rapid Fire Questions:

  • What do you do to shake off a bad day?
  • Is there any great advice along the way though of this online space that you’ve been given that you would love others to know or hear?


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

Thanks for your support!

Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

Let's create impact through audio and visual design.  Connect with your community, understand who they are and how they can work with you in a personable & sustainable way. 

Hi, I'm Kim

Learn more

Book Your Project


Rotating Image