April 2, 2024

Kim Tradewell


Laying the Groundwork for Success with Gemma Bonhamcarter

Online Creator Podcast | Episode 069

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life.

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In the entrepreneurial world, stories of success often sound linear and predestined, but the journey of Gemma Bonham Carter, an accomplished online entrepreneur and strategist, tells us otherwise. Her story is one of evolution, resilience, and the relentless pursuit of a lifestyle that aligns with personal values and dreams. As aspiring entrepreneurs navigate the choppy waters of business development, Gemma’s experiences shed light on the importance of adaptability, the power of online courses, and the essence of a lifestyle business.

From Blogging to Business Strategizing

Gemma’s journey into the online world began in 2010 as a blogger. What started as a passion project gradually morphed into a lucrative career in creating and launching online courses. By 2017, Gemma had successfully launched her first course aimed at helping bloggers monetize their passion. This marked the beginning of a new chapter where she would go on to assist countless entrepreneurs in scaling their businesses through digital courses.

The Heart of the Business: Email Marketing

A cornerstone of Gemma’s strategy is her emphasis on email marketing. In an era where new marketing channels emerge by the day, Gemma advocates for the timeless efficacy of email communication. It’s through emails that she has built a strong connection with her audience, offering value and nurturing trust. This approach has not only solidified her customer base but also propelled her sales and revenue growth.

The Art of Pivoting

One of the most valuable lessons Gemma imparts is the power of pivoting. Change, she argues, is inevitable in the life of an entrepreneur. From transitioning her business model to relocating her family to France for a year, Gemma’s journey is a testament to the fact that flexibility and openness to change are critical to long-term success. These pivots, while challenging, have opened up new avenues for growth and personal fulfillment.

Defining a Lifestyle Business

But what exactly is a lifestyle business? For Gemma, it’s about creating a business model that allows for the kind of life she wants to live—one that affords her the freedom to be present for her family, pursue personal interests, and manage her time on her terms. It’s not necessarily about earning a fortune but about making enough to support a desired lifestyle. This redefinition of success is particularly inspiring for entrepreneurs who seek balance and fulfillment beyond financial achievements.

Starting Your Own Lifestyle Business

For those inspired to embark on their own journey towards a lifestyle business, Gemma offers sage advice: start with a service. Before diving into the world of online courses, providing one-on-one services can offer immediate financial benefits and valuable insights into your audience’s needs. This foundational step can pave the way for more scalable ventures like digital courses in the future.

Looking Ahead: The Future of Funnels

As for the future, Gemma is keen on exploring innovative strategies to reach and convert audiences. Her experiments with different platforms and mediums, from Instagram funnels to private podcasts, highlight the importance of meeting your audience where they are and leveraging technology to streamline processes like collecting and managing testimonials.

Gemma Bonham Carter’s entrepreneurial journey is a beacon of inspiration for those yearning to create a business that supports their lifestyle dreams. Her story reminds us that success is multifaceted and that with adaptability, strategic pivots, and a clear vision of the life we want to lead, crafting a lifestyle business is within reach. For aspiring entrepreneurs, Gemma’s path underscores the power of perseverance, the importance of community, and the potential of digital platforms to turn dreams into reality.

Discover the inspiring journey of Gemma Bonham Carter, from blogging to mastering online courses creation and lifestyle business strategy. Learn pivotal insights on email marketing, business pivoting, and achieving work-life balance as an entrepreneur. Perfect for aspiring entrepreneurs seeking to scale their digital presence and craft a fulfilling lifestyle business

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

Links mentioned in this episode:

  • Visit Gemma’s Website: LINK
  • Say hello over on Instagram: LINK
  • Free Resource for NEW course creators: HERE
  • Free Resource for ESTABLISHED course creators: HERE
  • The new tool that Gemma uses in her business to share, collect and manage her testimonials Senja.io.


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

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Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

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