A Website Platform for Evolving Businesses –
When Paths Diverge: The Beauty of Different Journeys
I recently read a post from a friend I interviewed on my podcast, Online Creator, last year. Her story caught me by surprise—she turned her online business into a side hustle and started working her first 9-5 office job.
“Most people start a business to leave their 9-5. So yes, I guess I’m doing this career thing a bit backwards,” she wrote. After graduating with a biochemistry degree, she moved across the world to Europe and immediately started freelancing to survive, struggling to envision her future while integrating into her new home.
Her words resonated deeply with me, triggering reflections on my own journey and how our lives are about constant change. The paths we take aren’t always linear—sometimes they curve, sometimes they double back, but they’re always teaching us exactly what we need to learn.
From Cubicle Walls to Creative Freedom
Five springs ago, I sat in my healthcare office, surrounded by cubicle walls, feeling that gentle but persistent tug toward something more. Not because the work wasn’t valuable—it was—but because my curious spirit needed room to expand beyond those walls.
My first digital venture was charmingly simple: JustKimsBlog.com. The vision was clear, but the path to bringing it to life was… well, let’s just say it taught me patience I didn’t know I needed.
That first website became an unexpected lesson in what not to offer my future clients. Six months of waiting. WordPress complexities that left me staring at my screen, coffee going cold. The constant frustration of needing simple changes but feeling handcuffed by technical limitations.
As my business evolved—new offerings emerging, better headshots replacing awkward ones, branding refining with each season of growth—I found myself constantly bumping against the rigid walls of my digital home.
Finding Freedom in Flexibility
The turning point came when I discovered Showit.
The difference wasn’t just technical—it was emotional. Suddenly, my website could breathe and grow alongside me. When inspiration struck at 10pm, I could bring it to life by 10:15. When a new service emerged from client conversations, it could have a beautiful home by afternoon.
This flexibility became so essential to my growth that I completely restructured my design work around it. Now, two years into full-time entrepreneurship, I create exclusively on Showit—for my templates and client designs alike.
Why Showit Stands Out for Evolving Entrepreneurs
After extensive research and firsthand experience, here’s why Showit has become my platform of choice:
Unparalleled Design Freedom
- Exceptional drag-and-drop functionality that requires zero coding
- As designers often say, “if you can imagine it, you can create it on Showit!”
- High-level customization with a surprisingly gentle learning curve
Separate Mobile Design Control
- Complete control over how your content appears on different devices
- Create unique experiences that make sense for mobile without compromising desktop design
- Essential in a world where most browsing happens on phones
WordPress Blog Integration
- All the SEO benefits of WordPress’s powerful blogging platform
- Increased visibility without sacrificing ease of use
- Best of both worlds: beautiful design meets powerful functionality
Outstanding Support Community
- Responsive help whenever you need it (that little chat button has saved me countless hours)
- Vibrant community of fellow designers and business owners
- Resources and networking that continue to enrich my own growth
Who Thrives on Showit?
While I believe Showit can serve almost any business beautifully, it particularly shines for:
Creative Service Providers:
Photographers, designers, coaches, and copywriters find their visual work showcased perfectly.
Wedding Industry Professionals:
Planners, florists, and venues benefit from the romantic, visually-rich possibilities.
Content Creators:
Podcasters, bloggers, and educators can create engaging homes for their content.
Small Business Owners:
Those needing beautiful websites without coding knowledge find freedom in Showit’s intuitive interface.
It might not be ideal for large e-commerce businesses with extensive product catalogs (50+ products) or those requiring highly complex technical features. But for most evolving entrepreneurs? It’s the perfect canvas.
Your Website Should Grow With You
I understand the quiet frustration of waiting weeks for simple updates. I know the importance of having a digital space that reflects who you are today, not who you were three months ago. I believe your website should expand with your vision, not constrain it.
Your journey deserves a foundation that evolves as gracefully as you do—without requiring you to become a designer yourself (unless that’s where your passion leads, of course).
The days of breaking the bank for your first website or waiting endlessly for updates? Those belong in the past, along with my cubicle and first awkward headshots.
Begin Your Evolution Today
What might change if your website could evolve as thoughtfully as your business vision has?
I’d love to help you discover the possibilities. You have three paths forward:
The Consultant’s Transformation
Challenge: A business strategy consultant struggled with attracting qualified clients despite impressive credentials and excellent results. Their digital presence didn’t communicate the sophistication of their approach.
- Book a complimentary consultation to discuss your website dreams and challenges
- Visit my Design Shop to explore templates you can customize yourself, without the headaches of designing from scratch
- Schedule a custom website design where we’ll create a digital home that perfectly captures who you are today, while giving you room to grow
Whichever path feels right for your journey, know that your website should never be the thing holding you back—it should be the wind beneath your wings as you evolve. Creative Freedom with Showit is possible.
Take the Next Step
Ready to create a more intentional visual presence that attracts qualified clients?
Explore my website template collection designed with intentional visual storytelling principles at their core.
Consider a Creative Sprint to develop a curated visual strategy tailored to your unique brand and ideal clients.
Inquire about all services HERE.
If this blog post inspires you, I would love to hear your thoughts. Join Kim on Instagram, @mayandjamesco.
Thanks for your support!
