April 16, 2024

Kim Tradewell


Building a Personal Brand and Navigating the Influencer Economy

Online Creator Podcast | Episode 071 with guest Kahlea Wade

Hey there entrepreneurs and CEO’s! Welcome to the Online Creator podcast. I’m your host, Kim Tradewell and my mission is to amplify voices, share wisdom and knowledge from innovators and leaders in this online space. My wish is for you to leave each episode with the right mix of clarity, community and inspiration to encourage growth and to find your confidence to open the door to endless possibilities in business and life. I hope you enjoy this week’s episode of the Online Creator podcast with guest Kahlea Wade as we discuss building a personal brand and navigating the influencer economy.

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In the rapidly evolving digital landscape, where the creator economy blooms and influencer marketing reshapes brand strategies, Kahlea Wade is an inspiration for aspiring creators and entrepreneurs. Her journey from a 17-year-old blogger to the head of a talent agency encapsulates the essence of innovation, resilience, and the power of community. Let’s dig into the insights and experiences Kahlea shared in our latest podcast episode, revealing the pathways to success in the creator economy.

The Genesis of a Digital Visionary

At the young age of 17, Kahlea embarked on a journey that would redefine her future. Without a mentor to guide her, she navigated the complexities of the creator economy with determination and grit. Her initial start into blogging soon transformed into a quest to monetize brand partnerships. This journey wasn’t just about personal success; it was about paving the way for others to follow. Kahlea’s commitment to sharing her knowledge and empowering other creators has been a driving force behind her educational initiatives.

Bridging the Gap Between Creators and Brands

Kahlea’s work spans both sides of the influencer marketing spectrum. She not only educates creators on monetizing their passion but also consults brands on leveraging influencer collaborations. The launch of her talent agency in 2022 marked a significant milestone, enabling her to advocate for creators and influencers, ensuring they receive the recognition and rewards they deserve.

Embracing the Personal Brand

In our conversation, Kahlea emphasized the importance of personal branding in the creator economy. She advocates for a holistic approach where individuals are not confined to a single niche. Instead, embracing the multifaceted aspects of one’s personality and interests can lead to a more authentic and engaging personal brand. This authenticity attracts the right audience — those who are not just passive observers but active participants in your journey.

The Rise of Micro and Nano Influencers

A noteworthy trend Kahlea highlighted is the growing significance of micro and nano influencers. Brands are increasingly recognizing the value of partnering with creators who, despite smaller followings, boast highly engaged communities. This shift underscores the importance of genuine connections and the impact of influencers who resonate deeply with their audiences.

Navigating Challenges and Redefining Success

Kahlea’s narrative is not devoid of challenges. Rejection and setbacks have been part of her journey, yet her perspective on these experiences is enlightening. She views every failure as an opportunity to learn, grow, and refine her approach. Success, for Kahlea, is not measured by external achievements alone but by the alignment with one’s core values, vision, and the ability to impact others positively.

Kahlea Wade’s journey through the creator economy is a testament to the power of perseverance, the value of community, and the potential of every individual to make a mark in the digital world. Her story is not just inspiring; it’s a roadmap for anyone looking to navigate the complexities of the digital age with authenticity and purpose.

As we continue to witness the expansion of the creator economy, let’s take a leaf out of Kahlea’s book — embrace our unique stories, build meaningful connections, and pave the way for a future where creativity and collaboration reign supreme.

This is a conversational-style podcast filled with genuine advice, actional tips and strategies to help you be seen and heard in your industry. Check out more episodes here Online Creator Podcast.

Enjoy the conversation!

Links mentioned in this episode:

  • Say hello over on Instagram: LINK
  • Check out the Alora Socitey on Instagam: LINK


If this episode inspires you, I would love to hear your thoughts.  Join Kim on Instagram, @mayandjamesco, screenshot and share your favourite episode on stories with your community, and leave a review on why you love the show on Apple Podcasts.

Thanks for your support!

Music created by ES_Ease With the Breeze and ES_A Mistake (Instrumental Version) – Particle House

The Creative Director behind May and James Co.  I am excited to connect with you! 

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