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October 19, 2020

START on Pinterest Today

Are you interested in increasing traffic to your website from your ideal client?  Pinterest can be a powerful marketing strategy to help increase traffic to your website, engage a new audience and increase sales.

Pinterest-Marketing-Strategy-Business

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Pinterest is a visual discovery tool, a search engine. Doing research on the platform to decide what keywords people are searching for in relation to your business or service is a good place to start.

  • What are some similar topics related to your business? 
  • What shows up? 
  • Is your business competition on there? 
  • What do their pins look like?

This will help you get ready to create your own unique pins. The goal is to stand out with good quality images and keywords.

WHY SHOULD YOUR BUSINESS BE ON PINTEREST?

Having a business account on Pinterest allows you to build a new audience and increase awareness of your product or service.  89% of people on Pinterest use it for purchase inspiration, with 322 million users monthly on the platform yearly (Source: Sprout Social, January 28, 2020).  It is a visual search engine, which is perfect for creative small businesses.  Another bonus is that your pin doesn’t have a shelf life. This means people can interact with your pin months after you have pinned it!

HOW TO START ON PINTEREST.

  1. Set up a Pinterest Business Account.
  2. Create templates that you can use on Pinterest for your business. (check out this link with Basil and Bark for a huge selection of pre-made templates to get you started.)
  3. Be consistent with your scheduling. (Tailwind is a great resource for setting up automated scheduling with Pinterest.  Check out this link to connect and learn more.)

Starting out with another marketing strategy can seem overwhelming at first. Once you are set up, it is easy to become consistent and see results quickly.  If you need help with the start of your Pinterest marketing journey, set up a FREE call with us to discuss what this could look like for your business.  May and James Company can help with account set up and creation of your own unique templates made with your brand in mind.