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July 7, 2020

IS BLOGGING WORTH YOUR TIME?

The short answer is YES!

Do you need to build your audience? 

Do you want more traffic to your website? 

Do you want your brand to be more visible?

Blogging is still one of the best ways to build your marketing content.  This can be done in a variety of ways.  If writing isn’t your thing, you can do it through video content, through an infographic or through email.  

55% of businesses that Blog get more website visitors than businesses that don’t. (source, Hubspot).

There are many other positives to blogging.  

  • Allows you to get to know your audience, your customers/clients.
  • Gives you the opportunity to start a conversation with existing or new customers/clients.
  • Allows you to share your knowledge/expertise.  

There are many things to consider before you begin.  Like all things in your business, you need to plan out what this will look like first.

  • Who is your audience? 
  • What do you offer?
  • How can you stand out and be heard?
  • Will you be providing the right content?

Blogging, in whatever form or package you deliver it in, isn’t going anywhere in 2020.  Just be thoughtful about your content and what your voice will sound like.  Outsourcing a copywriter is another great way to have this done well.  

The intent is to build Like, Know and Trust